How much does a website cost in 2026? Real price bands, and what moves them
How much does a website cost in 2026? DIY, freelancer, agency and custom price bands, what we charge (1 900 € HT, 2 to 4 weeks), and the hidden costs.
Journal — Studio Calanque
Notes from the bench: websites that bring clients, AI agents and automation that answer at midnight, and the web applications a business runs on — written for the owners who want to understand before they buy.
How much does a website cost in 2026? DIY, freelancer, agency and custom price bands, what we charge (1 900 € HT, 2 to 4 weeks), and the hidden costs.
How to choose a web development agency: ten questions to ask before you sign, the answers that should worry you, and how to read the quote.
What a web agency in Marseille charges in 2026, what a French site has to include, and how to hire a Provence studio in English.
When a website redesign is worth it, what it costs in 2026, the one-page brief to write first, and how to move the site without losing your rankings.
What a small business website needs to bring in clients: five pages, real proof, speed on a phone, one way to book, and what it costs in 2026.
What a lead generation website needs: a three-second promise, real proof, a short path to contact, speed on a phone, and the conversion rate to aim for.
Wix vs custom website vs WordPress, costed over three years: speed, security, who holds the keys, and when each one is the right call.
AI agents explained for business owners: how they differ from chatbots and automations, five real examples with monthly costs, and where they fail.
AI agents for marketing that earn their keep: one that answers, qualifies and follows up on inbound leads. A pool builder's numbers, and what stays human.
AI agents for small business, from my job notebook: seven agents I set up near Marseille, what each cost, the number before and after, and what broke.
AI automation for a small business: the five processes that pay back in under three months, with numbers, tools, mistakes, and what setup costs.
How to create an AI agent for a small business: scope, data, tools, guardrails, replay tests and go-live, with the costs and mistakes of a real build.
n8n AI agent, Make or Zapier? What each tool bills for, one real month priced four ways, where your data sits, and the one I install by default.
What an AI automation agency does all week, what it charges, the deliverables to demand before you pay, and the red flags I find in other quotes.
When a business needs custom web application development rather than a website: three cases that pay back, how a build runs, cost and timeline.
What a client portal fixes for a small business, what goes in it, an 11,600 € custom build line by line, and when renting client portal software is enough.
Custom software development cost line by line: three priced jobs from 9,400 € to 27,000 €, what doubles the bill, and how to keep an MVP small.
Custom software development for a small business: the three cases where it beats SaaS, how a build runs in 4 to 8 weeks, and who owns the code.
Generative engine optimization from a practitioner: what ChatGPT, Perplexity and Claude read on a small business site, a checklist and a 30-day plan.
Local SEO for a small business in 90 days: the Google Business Profile, one page per service, weekly reviews, local links, and what actually moved.